Kinder Surprise Disappointment

Last weekend (17th March), Amy bought me a Kinder Surprise Egg.

I remember buying them from the independently ran shop (which is now a ‘Premier’) near my house in my hometown, for about 40p.

I got rather excited with my Kinder Surprise as I hadn’t had one in ages! I knew that they had changed the capsule which holds the toy (they’ve made it easier to get in).

The toys weren’t what they used to be either; they’re now very simple, two or three piece figures which don’t tend to do very much. I remember getting a car that had some strange gear/spinning wheel thing inside it which was awesome!

My toy in my March 2012 Kinder Surprise was an elephant which was three pieces. It wasn’t challenging or that exciting.

My disappointment came when I looked at the piece of paper inside that described which series of toys it was from. It showed the other animals from the series and then showed a small lion icon. Above it was a diagram that showed if you visited their website and showed the icon to your webcam, it would reveal more content.

However when I visited the website it was just health and product information about Kinder products. I checked I put the address in correctly and then went searching on their site for this extra content. There was none to be found!

I went to their contact page and wrote this following message:

Dear Sir/Madam,

I recently bought a Kinder Surprise.

I was delighted with the toy, however when I went to and chose the United Kingdom as my country, I was appalled to see that there was nowhere for me to scan my Natoons lion symbol. On the diagram below the symbol, it showed that I could hold it up to my webcam, and that magic would happen.

I am unsure what magic, but I was unable to find out where to scan my symbol.

Please could you re-enable this feature on your website, so that I may get the full enjoyment out of my Kinder Surprise experience.

If not, may I have another Kinder Egg to complete my experience.

Thank you very much.


That was a genuine email and I hope that they do reply to me.

I wonder how many other children have been disappointed with their Kinder Surprise experience. It’s certainly worse that mine from when I was a child.

If there any developments, I’ll let you know!

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